We have a new name!

Designing and building kachelöfen has been the focus of Stonehouse Pottery for several years now. We’ve been so busy however, that we never quite clued in to the fact that our business name had become an anachronism!

For our 30th anniversary we’ve decided to fix it! We’re proud to say that we have a new identity. We are now Stone House Kachelöfen.

We worked with talented designer Gareth Lind to come up with a gorgeous new identity. A love of the work of Scottish designer and architect Charles Rennie Mackintosh provided the starting point for the design. We adore the art nouveau feeling of this font (Xctasy Sans for those of you who are into fonts). We love Gareth’s attention to detail, and use of colour.

Our new wordmark and logo are wonderful:

This is what Gareth had to say about the ideas guiding the design:

Stacked words form the logo, just as stacked tiles form a kachelöfen. The key character – the Ö – is in orange, representing the door of the ofen. The umlaut is doubled to represent tiles and form a distinctive mark that is then used for social media and instances where you would like a more graphic look than the full wordmark.

We’ve got some big plans for 2019, and our new identity features prominently in them!

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